Nilfisk at Interclean 2026. Big booth. Fast delivery. Done.
Photo and video coverage for Nilfisk's landmark presence at Interclean Amsterdam — the world's leading trade show for professional cleaning. Same-day video assets, social-first edits, and a full aftermovie delivered within three business days of the show closing.
120 years of Nilfisk. One week in Amsterdam to celebrate it.
Interclean Amsterdam is the world's biggest trade show for professional cleaning, hygiene and health — held every two years at RAI Amsterdam and drawing tens of thousands of trade visitors from across the globe. For the 2026 edition, Nilfisk showed up with a landmark reason to make noise: their 120th anniversary.
Their presence was built for impact. A large-format booth in Hall 7, multiple activations, live demonstrations, heavy foot traffic, and four days of non-stop engagement on the show floor. For a brand that's been leading the industry for 120 years, this was a moment to own — and they needed content that could keep pace with what was happening on the ground.
Ballo Studio was there from day one, covering the booth, the activations, and the atmosphere — then cutting and delivering content fast enough to feed social channels while the show was still running.
The feedback
“Some videographers film events. Béla from Ballo Studio captures what actually happened.
I've worked with a lot of content teams over twenty years of producing events across three continents. Most of them deliver a highlight reel. Clean footage, nice music, safe edit. You watch it once, you share it, you forget it.
Béla doesn't make highlight reels. He makes evidence.
Interclean 2026. Nilfisk's 120th anniversary. 418 square metres. 28,000 visitors. Four days of non-stop activity on the booth, at the bus, at the VIP events, in the meeting rooms. The brief was simple: capture everything, miss nothing, make it feel like what it actually felt like to be there.
He nailed it.
The aftermovie Béla produced scored a massive score from Nilfisk's own senior content team. The Head of Marketing for Greater China saw it on the intranet and reached out to use it as a reference for their next trade show in Asia. The CEO called the Nilfisk presence "the show in the show" at the company town hall. That reaction started with what Béla captured.
What makes him different is what he sees that others don't. He doesn't just film the booth. He films the faces walking into the booth. He doesn't just capture the product demos. He captures the moment a customer leans in and stops being polite and starts being interested. He doesn't film the confetti. He films the reaction to the confetti.
That's not technique. That's instinct. You can't teach it and you can't brief it. You either have a videographer who sees the human moments inside the corporate ones, or you don't. Béla sees them.
On top of the craft, he's one of the easiest people to work with on a production. No ego. No drama. Responsive, flexible, delivers on time, handles feedback without friction. In a week where I was managing twenty vendors and a hundred stakeholders across four days, Béla was the one I never had to worry about. He just delivered.
Béla helped take Nilfisk from a company at Interclean to the company that owned Interclean. That's not content production. That's brand building through a lens.
If you need a videographer who makes your event look like what it actually felt like, call Béla.
Five stars production. No hesitation.”
Alex Moulavasilis
Marketing Project Manager - Events, EMEA
NILFISK
What we delivered
Photo and video coverage across the full run of the show — booth presence, live activations, visitor interactions, and the atmosphere of one of the industry's biggest stages.
Same-day delivery of multiple short-form video assets, formatted for social media and ready to post before the day was out. Social-first vertical and square formats alongside widescreen edits.
Full aftermovie delivered within three business days of the show's close — edited, graded, and ready for distribution.
Services: Trade show videography · Event photography · Same-day delivery · Social-first content · Aftermovie production
same-day recap video
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