On the road with ASICS. Athlete content, across Europe, every quarter.

A recurring production partnership with ASICS's handball division — travelling to different countries across Europe, filming and photographing sponsored athletes for vertical-first social content.

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Social content that travels

ASICS is one of the world's most recognised sports brands, with a long-standing commitment to handball at the highest levels of the European game. Their sponsored athletes are spread across the continent, competing in leagues and national teams from the Netherlands to beyond.

The brief: produce authentic, high-quality photo and video content featuring ASICS-sponsored handball athletes — content built for social media from the ground up. Vertical-first formats, athlete-forward, on-location.

What makes this project different is the cadence. This isn't a one-off campaign shoot. It's a quarterly rolling production, which means different countries, different athletes, different venues — with consistent quality and format across every edition. We travel to where the athletes are, set up quickly, shoot efficiently, and deliver content that works natively on the platforms it's made for.

Behind the scenes with us

What we delivered

Quarterly on-location productions across multiple European countries — photo and video of ASICS-sponsored handball athletes, with a vertical-first, social-native approach throughout.

Coverage spans athlete training and match contexts, lifestyle elements, and brand integration. Deliverables are formatted for Instagram, TikTok, and other short-form platforms. Content is delivered as a usable batch per shoot.

Some content is subject to NDA and campaign embargoes. The portfolio shows behind-the-scenes material from selected shoots.

Services: Athlete content production · Social-first videography · Sports photography · On-location production across Europe