Adfocup is the annual football tournament of the Dutch advertising, media, communication and marketing industry. The 2026 edition brought close to thirty company teams to the Amsterdamsche Football Club grounds in Amsterdam, with names like WPP, Omnicom, DPG Media, Indeed, Funda, Kantar, JCDecaux and Walt Disney on the pitch, playing from morning group matches to floodlit finals just before seven in the evening.

A tournament day is long and wide rather than dense. Matches ran across as many as eight pitches at once, every squad wanted a proper team photo before playing, and in between there was a full day of networking, food and sideline life worth capturing. The organisers also wanted short clips for a punchy social media edit. Classic case of a photo brief and a video brief that never quite overlap.

That made it a textbook fit for our hybrid model: one experienced operator covering both. Team photos in the calm windows as squads arrived, stills of the match action and atmosphere throughout the day, and video clips grabbed in the same rotation, without a second day rate on the invoice. For an event shaped like this, hybrid is not the budget option. It is the better production design.